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duration neglect
Duration neglect is the psychological observation that people's judgments of the unpleasantness of painful experiences depend very little on the duration of those experiences. Multiple experiments have found that these judgments tend to be affected by two factors: the ''peak'' (when the experience was the most painful) and how quickly the pain diminishes. If it diminishes more quickly, the experience is judged to be more painful. Hence, the term "peak–end rule" describes this process of evaluation.
== Boundaries ==
Duration neglect appears to be limited to unfamiliar experiences. When research participants evaluate experiences with which they are or made familiar, such as a telephone ringing or their regular commute, they appear to be sensitive to the duration of experiences. Similarly, providing participants with a modulus (i.e., a standard of comparison) by which to evaluate the duration of events, also makes them sensitive to duration.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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